Employment Generation and Marketing Mission

Employment Generation and Marketing Mission (EGMM) is a society set up by the Department of Rural Development of the Andhra Pradesh (AP) Government to provide employment to the rural unemployed youth. Set up five years back, EGMM has emerged as one of the largest Jobs mission working for the underprivileged youth. To date it has trained 2,26,909 and placed 75% of them in entry level corporate jobs. 45% are girls and 37% are SCs/ STs. The youth are from economically and socially underprivileged sections of the society. EGMM works in a public-private partnership mode with Government, companies and the rural communities as its stakeholders. The entire approach is a bottom-up approach, tailored to move the rural poor from the unorganized to the organized labor market. The brand EGMM has been built by its innovative products developed like the country's first Grassroots level English, Soft Skills & Computers Academy, Textile Training Academy, and Security Academy. EGMM has also customized the trainings linked to new investments like Rural BPOs, SEZ's manufacturing units, etc. Companies that recruited large no. of youth from EGMM training centers:

In Retail Sector : More (Aditya Birla Group); Big Bazaar (Future’s Group), Reliance Fresh; Heritage Fresh; ITC Choupal and Futures group

In Security Services : Roxa/G4 Securitas.

In Sales: Hindustan Unilever; Reliance telecom; Tata Indicom; Vodafone; Airtel;Eenadu

Rural BPO: HDFC Bank

Manufacturing : Apache (Adidas Shoes).

Hospitality: Mc Donald, KFC, Pizza Corner, Cafe Coffee Day


Identification, training and employment of unemployed youth in urban slums to be headed by Director, MEPMA.

Employment & Training

Identification, training and employment of unemployed youth in urban areas,headed by the Commissioner.